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notes from the lab

writing on building

short notes on process, pricing, and shipping digital products without the fluff.

jul 12, 2026/4 min

why fixed price beats hourly

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hourly billing rewards delay. a clear scope and fixed price keep both sides honest — and projects finish.

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aug 4, 2026/4 min

static pages beat a spa for most marketing sites

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a single-page app feels modern, but for a page whose only job is to load fast and rank, plain html still wins.

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aug 22, 2026/3 min

the real cost of a slow contact form

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a contact form is the last step before a lead becomes a conversation. every extra second there is a lead you never hear from.

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sep 8, 2026/3 min

why we skip dark mode on most client sites

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dark mode is a fun feature to build and a real cost to maintain. for a marketing site, that trade rarely pays off.

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  • why fixed price beats hourly
  • static pages beat a spa for most marketing sites
  • the real cost of a slow contact form
  • why we skip dark mode on most client sites

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